The open gym model is literally built on the fact that you buy a gym membership and don’t actually use it, is that really a place you feel you are going to make the most progress?
It’s very likely that at some point in your life you’ve made the decision to join a gym once, twice maybe even more than that. It’s also very likely you’ve not manage to keep the momentum up. Is it surprising after-all that nearly half of new gym members quit within 6 months.
For those of you who don’t find it easy to build the new habit of working out, implementing your gym routine can be very challenging.
I’ve sat down with over 100 People this year. We’ve talked about what they’d like to get out of the gym and part of this talk is to find out about any barriers to improving their health and fitness. A lot of you have the same concerns. These are a list of the most common reasons why you’ve got frustrated with exercise;
- You’ve felt frustrated waiting around for equipment.
- You are unsure on what exactly to do in the gym.
- You feel intimidated lifting weights and opt in for the cardio machines instead
- Something always seems to ‘come up’ which means you delay or put off going to the gym
You’ve been a few times but your interest is dwindling and you’ve got things to do at home. Your day to day gets too busy. You don’t miss the gym anyway, you weren’t seeing any results. Just like that you’ve convinced yourself you don’t need the gym!
Now here’s the problem… you originally headed to the gym to get fitter, have a healthier lifestyle and to get more energy... but you haven’t achieved any of that. It’s demoralising and leaves you questioning whether it was ever worth joining in the first place.
I’m going to let you into a little secret, the reason you’ve been finding it so tough is because open or access gyms are actually not designed for most people. They’re designed for people who know (or think they know) what they are doing.
They are not designed for the majority of the population who are a little bit unsure or nervous of where to start, trust me. After over 100 client meetings this year, I can assure you that really is MOST people. If the first thing you do is head to the cardio machines because it’s your safe space, or perhaps your gym commitments have never lasted longer than a month or so… I’m here to tell you there is an easier way to do it.
And no I’m not talking about Personal Training (Although we do have our fair share of PT clients). I’m not going to deny that PT is the fastest and most effective way to reach your goals. However, the fact is, the price of ongoing PT may not be an option for people.
We’ve created a gym structure that keeps you working towards your goals consistently. Let’s face it consistency is one of the biggest criteria for success. We’ve moved our services away from the “I know what I’m doing” gym client and designed a gym which specifically serves the “I don’t have a clue what I’m doing” gym goer.
Ever since adopting this new approach we’ve been on a hunt to find those of you with an open mind and a willingness to learn new things!
“I wouldn’t still be here if this was any other gym”. The phrase that I’ve heard that more times in the last 12 months than I did in my previous 8 years of business.
So if you’re wondering exactly what it is we’ve changed to transform the gym experience for our clients here it is…
We’ve designed our gym to bridge the gap between PT and open gym. You start your journey with a free 1-1 chat with one of our coaches to design a workout strategy that is custom built to meet your specific needs. You book your sessions and each time you arrive you are greeted by a coach and get guided through your workout alongside a small group of other trainees.
Want to hear how this has worked for some of our members? I’ll leave that up to them to describe…
I’m just going drop a link to our reviews here because i have no idea how to do anything more special, you can see them here!
To summarise, Open gym seems to work for some people, but doesn’t provide the support that most people need to see the changes they’re looking to achieve.
It’s been 18 months since we started on this new journey and quite honestly, not once have we looked back. When we ran as an open gym (for 8 years!) our clients stayed with us for an average of 3 months. Most didn’t show up regularly, life got in the way so they cancelled their memberships. Since reopening our clients are showing up for well over a year (pretty much as long as it can be considering how long we’ve been open!)
My final point is that we believe that this gym movement is growing more popular. There are more gyms ‘seeing the light’ every day. So wherever you are, I urge you to choose your gym wisely. Before you take the leap, chat to the coaches, chat to the members and figure out – does this gym give me what I need?